101+1
ADC
Visual Identity, Digital Activation, UI/UX
For the ADC’s 102nd, launched in 2022, a time when AI’s role in creativity was still uncertain, the 101+1 Expo was more than an exhibit—it was a bold experiment. As AI began reshaping the industry, we invited 101 creatives to collaborate with a single AI, exploring the balance between human intuition and machine-generated possibilities. Every element—from the art to the immersive environments and even the music—was co-created using AI, turning the experience into a dynamic conversation about the future of design.
Featured on: Little Black Book, AdForum.
Awards: 3X Bronze Cresta Awards, Red Dot 2023.
