THE NFT
IHOP
Visual Identity, Digital Activation, UI/UX
Society’s fatigued with NFT’s, giving us an opening to have some fun and put a smile on your plate. To launch our thickest, fluffiest French Toast yet, we announced that we were dropping an “NFT,” anticipating eye rolls. Then after a week we revealed the truth; When we said NFT, we meant New French Toast! A 2 ½” stack of artisan challah dipped in cinnamon vanilla batter to be exact. We celebrated this new classic with a simple, fun drop across social that shows we care less about flavor-of-the-month ad gimmicks, and more about real flavors.
Featured on: Restaurant Business Magazine, Mashed, The Drum, Thrillist.
